London Rewards — Our Loyalty Programme
🏆 London Rewards
The more you love London, the more you earn. Our London Rewards loyalty programme gives you points for every purchase, every review, and every friend you refer — redeemable for free boxes, discounts, and exclusive member perks.
How to Earn Points
| Action | Points Earned |
|---|---|
| 💷 Every £1 spent | 1 point |
| 👥 Refer a friend who subscribes | 200 points |
| ⭐ Write a product review | 50 points |
| 📸 Share a photo review | 100 points |
| 🎂 Birthday bonus | 150 points |
| 📱 Follow us on Instagram | 25 points |
| 🎉 First purchase bonus | 100 points |
Membership Tiers
🗺️ London Explorer (0–299 points)
Welcome to the club! As a London Explorer you enjoy:
- Early access to monthly theme reveals (48 hours before public)
- 10% off all one-off shop purchases
- Entry into our monthly member giveaway
🏙️ London Local (300–999 points)
You're becoming a true Londoner! London Locals enjoy all Explorer perks plus:
- Free UK shipping on all extra purchases
- Exclusive member-only discount codes (quarterly)
- Priority customer service
- Access to limited-edition products before they go public
👑 London Legend (1,000+ points)
You're a true London Legend! The highest tier comes with all previous perks plus:
- Free birthday box (one per year — we'll send you a surprise!)
- 15% off all products, always
- Dedicated account manager for any queries
- Invitation to our annual London Legends event
- Your name featured in our monthly newsletter
How to Redeem Points
| Reward | Points Required |
|---|---|
| £5 off your next order | 100 points |
| £10 off your next order | 200 points |
| £25 off your next order | 500 points |
| Free one-off gift box | 900 points |
| Free month's subscription | 1,200 points |
Getting Started
London Rewards launches soon! Register your interest below and you'll be the first to know when the programme goes live — plus you'll receive 100 bonus points just for signing up early.
Already a subscriber? Your existing subscription months will be converted to points when the programme launches — so the longer you've been with us, the more points you'll start with!
London Rewards is currently in development. Sign up above to be notified at launch. Points and tiers are subject to change before the official launch date.