What Is Marmite? Britain's Most Divisive Food Explained
Marmite is a dark, sticky, intensely savoury spread made from yeast extract — a by-product of beer brewing. It is one of the most distinctly British foods in existence, and it is genuinely unlike anything else in the world.
The brand's own slogan — "Love it or hate it" — is perhaps the most honest piece of food marketing ever created. There is no middle ground with Marmite. You either find it deeply delicious or completely revolting. Most British people have strong opinions on which camp they belong to.
What Does Marmite Taste Like?
Marmite is intensely umami — savoury, salty, and slightly bitter. It has a thick, sticky consistency and a very dark brown colour. The flavour is complex and difficult to describe to someone who has never tried it: somewhere between very concentrated beef stock, soy sauce, and something entirely its own.
How Do British People Eat Marmite?
- On toast — the classic. Butter the toast generously, then spread a thin layer of Marmite. The key is restraint — a little goes a very long way.
- In sandwiches — Marmite and cheese is a beloved combination. Marmite and avocado is a more modern pairing.
- In cooking — added to stews, gravies, and soups for depth of flavour.
- On crumpets — the definitive British breakfast.
Marmite in a LondonPop Box
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